Use the filter tools to analyze and explore the data submitted by your participants. You can use a data filter to find touchpoints matching certain conditions,
or a participant filter to search for customer journeys.
You can filter data by touchpoint text, emotional value or tag. You can use the filters either one by one, or at the same time. Also, you can filter your data based on the participant's profile.
The summary shows you how many touchpoints fit your filter request and shows the amount of negative, neutral, and positive touchpoints. This helps you to instantly get an impression of how the experiences’ emotional values are distributed within the perspective’s data.
The counting bar can be useful when using two or more filters at the same time. They help you to discover similarities or connections between tags etc. For example, you could find out that women (participant filter ▶ filter by gender) have mainly negative experiences with touchpoints tagged with “central station” (data filter ▶ filter by tag) and “night” (data filter ▶ filter by text), but men don't. Then you can go in depth and see what happens to women by looking at the highlighted touchpoints.
Touchpoints that match the filter will be highlighted in the customer journeys. The checkbox "Show/hide unmatched journeys and touchpoints" allows you to activate and deactivate this view. This makes sure that you do not lose the context of the touchpoint. If you want to see the details of a collapsed touchpoint, hovering it will extend it again.
The green funnel shows you that the data filter is still active. This means your participant filter will be used additionally, not exclusively.