The map view enables you to look at the data on a geographical map, discover clusters and critical places.
Use the map view to follow the geographical journey of your participants. Put several journeys on top of each other to see a heatmap and identify clusters of positive and negative touchpoints. This is important e.g. when customers move around in a geographical area. However it’s not applicable when a service happens within one building. GPS is not detailed enough to give useful information here.
Also, filters apply to the geographical map. So if you filter e.g. by positive touchpoint only, then only positive touchpoints will be shown on the geographical map.