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Raw data and perspectives


You'll find two different types of data sets in ExperienceFellow: raw data and perspectives.


Raw data

The raw data is to be found on the perspective overview. Each line shows you the journey of one participant, each square is one report or touchpoint. On the top of each journey you find a quick reminder of the participants’ main details as well as the average emotion score of their entire customer journey. If you’d like to view the journey on a graph, you can extend the view by clicking on the little arrow on the left hand side of the journey.



 



Use the counting bar in your raw data

The counting bar shows you how the evaluation of the touchpoints is distributed. You can use it in the raw data, but also in the perspective you have created. It helps you to instantly get an impression of how the experiences’ emotional values are distributed within the dataset.





Perspectives

Perspective is a clone version of the current data submitted by your participants. You can use perspectives to analyze the data without losing the original sources. Raw data remains untouched no matter what you do in a perspective. Add tags, comments, reorder and align touchpoints or even delete the ones you don't need. You can create multiple perspectives to focus on different aspects or to research different points of view. For example, this might be different stakeholder which are part of the experience, departments of a company, different topics, etc. But also different researchers looking at the same data.



Customer journeys

On both the raw data and the perspectives, your participants experiences are illustrates as customer journeys.


  1. Customer journey summary: See the average satisfaction score, age, gender and the participant’s name.
  2. Customer journey: You see the customer journey of each of your participants.
  3. Emotional curve: Expand the journey to see the emotional curve.
  4. Touchpoint overview: GPS, pictures, and videos are shown with an icon, as well as the satisfaction rating (the colored triangle on the bottom).
  5. Export: Export each journey as a high-resolution PDF or CSV, as a whole or single touchpoint. You can choose if you want to include tags and comments.




Touchpoint details

This is the touchpoint data your participant shared with you by filling the reporting screen on their mobile.


  1. Title: The main issue of the touchpoint.
  2. Participant: Who reported this touchpoint.
  3. Emotion: The emotional value the participant assigned to the touchpoint.
  4. Tags: Tags which have been assigned to the touchpoint by the researchers.
  5. Description: The participant described their experience in more detail.
  6. Attachments: The participant can attach one or more pictures and videos to the touchpoint.
  7. Location: Where was this touchpoint reported.





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